Play’n GO expands product portfolio with Proactive Gaming Scandinavia purchase
Omni-channel slots specialist Play’n GO has acquired gaming supplier Proactive Gaming Scandinavia AB.
The purchase sees Play’n GO follow its strategic growth plan by adding a company which can provide additional gaming products and verticals, with the aim of appealing to operators in regulated markets looking for a varied gaming solution, while also as benefitting from the synergies generated.
Play’n GO will leverage Proactive Gaming’s expertise in the number games sector, as well as Keno, digital scratch cards and integrated minigames.
Significantly, it will also be able to offer poker for the first time, utilising Proactive’s existing framework and strong history in the vertical, while also adding its bingo knowhow to Play’n GO’s existing expertise in the area.
We create games for all platforms.
We design customized games for each customer.
We provide stable and flexible back office tools.
Lotteriinspektionen and NMI review our games.
AboutEstablished in 2003 and based in the United Kingdom, eCOGRA is a leading independent and internationally approved testing agency, specialising in the certification of online gaming software and systems. The Proactive Gaming bingo product is certified by eCOGRA to be used on Ålandic, Estonian and Spanish markets by Paf.
AboutLotteriinspektionen is the authority in charge of regulating the Swedish gambling market.
Their aim is to safeguard consumer interests and reduce the risks to society that gambling problems can bring. The Proactive Gaming bingo product is certified by Lotteriinspektionen, to be used on the Swedish market by Idrottens Bingo.
AboutLa Dirección General de Ordenación del Juego (DGOJ) is the authority that ensures that the Spanish gambling market is legal, safe and reliable. Proactive Gaming bingo products have been certified to be used by PAF on the Spanish market. NMi is the certification company that performed the software certification on behalf of DGOJ.
AboutiTech Labs consultants have tested and certified almost all types of games on a wide range of online gaming platforms during the past 10+ years. Based in Australia, their staff has a combined experience of over 50 years in testing and certifying online gaming systems and games for customers worldwide. Our RNG has been certified by iTech for use in card games and lotteries.
We are a technology company in the betting and gaming industry. Based in Norrköping, our team knows all about the business we are in, the products that exist on the market, and the wishes of players and operators alike. Our group of senior programmers has a unique experience of our field, and the management team has years of senior advising in various betting companies and a great knowledge of relations and communication.
At Proactive Gaming we develop customized HTML5 games, as well as full 3D games. We make desktop games, as well as games for mobile phones and tablets. All games are built upon our multiplayer platform, creating a social experience. Among our products you can find poker, card games, bingo, and lottery. Together with support for multiple languages, advanced bonus features, and excellent back office tools, we provide you with a scalable and secure software solution.
For us, a tight cooperation with our clients is very important. The clients know the market and lead our development of new features and new games. We meet often to discuss development and current business. The goal is to work together with our clients to produce a unique product, instead of providing a generic out-of-the-box solution. Our aim is to be a leading software provider in our branch of the betting industry, and to treat our clients better than they have ever been treated before.